Alexa Steinbrück

ALEXA STEINBRÜCK
– Creative Technologies

Founder of superstruktur.io Software Developer Artist Consultant

Expert for Artificial Intelligence in culture and creative industries.

Caring about technology & society.

Working with AI/ML since 2008.

My company superstruktur.io

In spring 2025 I founded "Superstruktur", a software dev agency with a focus on human-centered AI and creative technology projects.

We're a collective of FLINTA* people working across Europe. Get in touch!

My AI Journey

From studying Artificial intelligence (2010-2013) at the University of Amsterdam, to co-heading the first lab for AI & Robotics at a German art and design university to speaking at NeurIPS conference.

AI is probably the longest constant in my professional journey, offering me an interdisciplinary landscape of topics to fullfill my curiosity and love for "friction" – on a creative, societal and technical level.

1. Art & AI

since 2008

My initial interest in Artificial Intelligence around 2008 was in a creative context: For my diploma at art school I used computer vision algorithms to build interactive art installations that made sense of the patterns in physical space. To complement my diploma from art academy, I completed a BA degree in Artificial Intelligence in the Netherlands (2010-2013). This was before deep learning became mainstream, so I learned a lot about symbolic AI, knowledge representation, as well as some machine learning. My thesis was in the field of Computational Creativity.

  • 2010-2013: BA in Artificial Intelligence, Netherlands

2. AI demystification & teaching AI

since 2018

Later, my interests expanded towards AI demystification and educating creatives and the public about AI. I co-led the first lab for AI & robotics at a German art and design university. Together with Daniel Leufer I created the website aimyths.org. Due to my engagement about the visual representation of AI in media, I became an advisor for the "Better Images of AI" project. I was Head of AI at XLab and part of the German university network KITeGG on integration of AI in design and art education.

3. Human-centered AI

since 2022

My current work focuses on the responsible application of AI technologies in cultural and science fields, exploring questions of control, agency and transparency.

1. Art & AI

since 2008

My initial interest in Artificial Intelligence around 2008 was in a creative context: Using computer vision algorithms to build interactive art installations that made sense of the patterns in physical space. To complement my diploma from art academy, I completed a BA degree in Artificial Intelligence in the Netherlands (2010-2013). This was before deep learning became mainstream, so I learned a lot about symbolic AI, knowledge representation, as well as some machine learning. My thesis was in the field of Computational Creativity.

  • 2010-2013: BA in Artificial Intelligence, Netherlands

2. AI demystification & teaching AI

since 2018

Later, my interests expanded towards AI demystification and educating creatives and the public about AI. I co-led the first lab for AI & robotics at a German art and design university. Together with Daniel Leufer I created the website aimyths.org. Due to my engagement about the visual representation of AI in media, I became an advisor for the "Better Images of AI" project. I was Head of AI at XLab and part of the German university network KITeGG on integration of AI in design and art education.

3. Human-centered AI

since 2022

My current work focuses on the responsible application of AI technologies in cultural and science fields, exploring questions of control, agency and transparency.

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Horsedogs - New Calendar!

Horsedogs - New Calendar!

art-making art not-ai other

Third edition of the Horsedogs calendar: Dogs 2026

Ars Biologica @ České Budějovice

Ars Biologica @ České Budějovice

Creative AI research speaking art ai

I presented an art project named Iris/Soil chromatography at Ars Biologica pavillon in České Budějovice (CZ)

Science communication with AI: Fraunhofer IKTS

Science communication with AI: Fraunhofer IKTS

research consulting coding ai communication webdev

I did an R&D project with Fraunhofer IKTS and Marianne Sellmaier about science communication with AI

Summerschool in Prague: Perma-Prompting Feral AI Agents

Creative AI Critical AI AI literacy research coding art-making ai art design webdev

I participated in a summerschool on interdisciplinary approaches to AI agents.

Bot Development for Messenger Platforms (2025 guide)

writing research ai communication webdev hci privacy

I wrote an article about how to build bots for Telegram, Whatsapp and Signal

FutureRaw Website Launch

Creative AI coding design webdev

I built an interactive webapplication, using creative coding, 3D and 360 video to interact with recycling materials from local industries

Moving Target Collective invited at TU Dresden

Moving Target Collective invited at TU Dresden

Critical AI Creative AI Feminist AI speaking teaching ai art feminism

I gave a talk at TU Dresden Digital Humanities program about our critical creative AI practice in my artist collective Moving Target

Materialmixer

Materialmixer

Creative AI coding design ai webdev

I built an interactive WebGL shader tool for tuning material properties of recycling materials (part of FutureRaw project)

AI Myths - Workshop at AI week Leipzig

AI Myths - Workshop at AI week Leipzig

Critical AI How we talk about AI AI demystification AI literacy speaking teaching ai communication

I gave a talk at the Leipzig Graduate Academy's AI Week addressing persistent myths and misconceptions about AI.

Art in the Age of Average - the new AI-thoritarians

Art in the Age of Average - the new AI-thoritarians

Critical AI Creative AI research art ai

I attended this conference organized by Hito Steyerl and Francis Hunger at the art academy in Munich

Hackathon Winner - Open Data & Tourism & AI

Hackathon Winner - Open Data & Tourism & AI

coding ai webdev

We won the first prize at a hackathon focusing on open data, tourism usecases and AI technologies.

Founding superstruktur.io

Critical AI Creative AI Creative control & GenAI How we talk about AI AI demystification AI literacy Feminist AI consulting coding speaking teaching research curating ai hci webdev privacy

I founded my own company, a creative technology agency focused on human-centered AI and working with FLINTA* collective across Europe.

Horsedogs - Dogs 2025 Calendar

Horsedogs - Dogs 2025 Calendar

art-making art not-ai other

I created the second edition of the Horsedogs calendar 'Dogs 2025' – Sitting horses again :-)

Website for Creatrices

Website for Creatrices

coding art design feminism communication webdev

Developed a campaign website for Creatrices.ch, a Zürich-based association of architects and artists.

Synthetic Streetstyles

Creative AI Creative control & GenAI research art-making art ai design creative-control

Fashion & AI photography project exploring visual style, haptics and multi-modal translation